About Me

Hi, I’m Zara — a writer with over six years of experience crafting smart, engaging content that connects.

I specialise in editorial and commercial writing with a strong foundation in SEO, honed through hands-on work with startups, B2B brands, and fintech companies. Whether I’m writing about payroll systems or workplace wellbeing, I bring clarity, heart, and a touch of edge to every piece.

My background in law means I know how to research thoroughly and write with precision, while my passion for psychology, culture, and transformation helps me connect ideas in a way that feels fresh and human. I care about helping people find what they’re looking for, whether that’s the right tool, insight, or perspective.

When I’m not writing, you’ll usually find me at the gym, deep in a book, or binge-watching criminal minds.